Why should a giant company like coca cola company continue to advertise?

Coca cola company is a giant company that deals in the manufacture and sales of soft drinks.
one may ask why a company as such will continue to advertise their product. the reasons are to;

• PERSUADE
• INFORM
• ANNOUNCE CHANGE
• ANNOUNCE PRICE CHANGE
• ATTRACT NEW BUYERS
• INCREASE AWARENESS
• CREATE AWARENESS
• COMPETE WITH SIMILAR PRODUCING COMPANIES
• INVITE ENQUIRIES
• APPEAL TO  NEW MARKET
• LAUNCH A NEW PRODUCT.

PERSUADE:
Persuasion deals with trying to convince people to believe in your idea or doctrine.
coca cola will continue to advertise to the public to maintain the trust people have about their product. and also to win the hearts of potential customers.

INFORM:
Information is an essential tool in every business. Coca cola will continue to advertise to the pubic so as to ensure a good communication relationship with its customers and consumers at large.

ANNOUNCE CHANGE:
Coca cola needs advertisement to announce to the publics any change in their product or any development relating to their product. this could be disseminated through the mass media.

ANNOUNCE PRICE CHANGE:
In case of price change, the company has to use the advertising channel to tell consumers about price changes.

ATTRACT NEW BUYERS:
Every company will love to have more customers even if its a monopolistic firm. Coca cola has many customers and will like to have more. Through advertisement, such as improving upon the taste, the packaging reduction of price, sponsoring of programs, among others. With advertising, the company might 'win the hearts' of potential customers.


INCREASE AWARENESS:
Coca cola company needs advertising to increase the existing awareness to enable consumers to stick to the purchasing of their product.

CREATE AWARENESS:
With the introduction of a new ingredient in their products, they will need advertisement to help disseminate that information. We all know coca cola has  high sugar levels in their products, in order to minimize the amount of sugar I them, they came out with new brands, which is the 'coke diet' and 'coke light'. through advertisement, they created the awareness that diabetic patients can also the purchase their product.


COMPETITION
A company like coca cola has competitors who will like to achieve  'good will' like coca cola.
Through advertising, the company will lead in the pace their setting. but if it's the other way round, the company will lose its good will.

INVITE ENQUIRIES:
In order to maintain  good customer relationship, The company has to make advertisements of their products to enable customers have access to make enquiries about their products. This is made possible  for customers to have access to the company by leaving help lines among others.


LAUNCH NEW PRODUCTS:
Without advertising, a company like coca cola may go bankrupt. this is because, with the introduction of new products, customers may not get to know the new trends, or innovations about the company's product. with advertising, customers will get to know about the new products and how to purchase them.

No matter how giant a company you are, you may not get to maintain your customers without advertising.
in conclusion, one can say advertising helps a company to maintain its 'good will' among its customers.